Twoo was launched in 2011 by Massive Media, and quickly grew to be one of the biggest sites in the world in the Personals category (according to a Comscore 2012 report). Twoo features matchmaking algorithms that connect users to others based on both location and interests. Users are worldwide, and the site is available in 38 languages. Twoo is also available as an Android, iPhone and Windows Phone app.
Most recently, Twoo has partnered with OkCupid in the U.S., but the sites still appear to be separate. When you go to the Twoo.com site in the U.S. to join, you are required to state whether you’re male or female; gay, straight or bisexual, and then if you press “continue” you are taken directly to OkCupid’s site. If you want to join Twoo instead, you have to scroll down to the bottom of the screen where it says “Continue to Twoo.com,” which can be confusing for users not familiar with either site.
More than just a dating or Personals site, Twoo encourages people to join who are also interested in meeting friends. In fact, one of the categories each user profile includes is relationship status – including those who are married or seeing someone. This widens the reach and user base of the app, but it also makes the intentions of why members sign up for Twoo a little murky. Are they there to date, find a relationship, to make friends, or is it a place for casual hook-ups to flourish?